Microsoft Is Considering Including Ads in Free-to-Play Games

According to a Business Insider report, the gaming studio of Microsoft has the potential to add ads to free games. The report states that Microsoft is trying to provide a new revenue stream to developers creating free games for gaming platforms. According to the latest sources of details on the proposed plan, in-game advertising will not interfere with gameplay and may appear on structures such as in-game signs, signs, and product placements.

Sources also informed Business Insiders that Microsoft does not intend to take a cut of the advertising revenue, but instead allows game developers and advertisers to share profits. The proposed move opens up a whole new source of revenue for developers, especially for smaller studios that don’t generate the level of revenue generated by large games like Fortnite and Apex Legends.

At the time of writing, it’s unclear if Microsoft has already presented plans to advertisers, but sources say it’s possible that ads will appear on the Microsoft platform as early as the third quarter of this year.